Marketing... So, it is Friday today, and I am off to 94th Aero Squadron for a social occasion known as "Happy Hour." During this hour we will drink beer, and mostly complain about things. The end result will solve exactly none of the problems we are facing. Afterwards, no one will feel any better, and there is an excellent chance that some of us will feel considerable worse, especially the next morning. And that, in a nutshell, is the power of effective marketing.